Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical ...

MIT and the Rise of Entrepreneurial Science is a timely and authoritative book that analyses the transformation of the university's role in society as an expanded one involving economic and social development as well as teaching and ...

An analysis of the new physical presence of Chinese companies operating in Latin America and the Caribbean, the associated challenges that they face, and how they are impacting the region and its relationship with the PRC.

Reader discretion is strongly advised. This book contains graphic sexual scenes, intense scenes of BDSM, and strong language. A full content note can be found in the front matter of the book.

Annotation. A critique of the lesbian sex industry's efforts to profit from women's oppression.

This book focuses on China’s increasing involvement in global governance as a result of the phenomenal rise of its economy and global power.

Learn how to program with Python from beginning to end. This book is for beginners who want to get up to speed quickly and become intermediate programmers fast!

CD-ROM based, the unique resource includes 45 exercises divided into three parts: What About Me?Working With Others.

This edited volume represents the first collaborative effort to explicitly view China’s rapid international ascent as associated with the same process that catapulted Great Britain, the United States, Germany, and Japan to international ...

This text covers everything students need to know about working successfully in a project environment, including how to organize and manage effective project teams.