Presents real business examples, both domestic and foreign, and relates them to MIS and management through a discussion on the importance of integrating organization and technology.

"Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues.

The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Includes 45 case studies and essays under the topics: Earth watch; Health watch; A closer look at ...; Scientific inquiry; Links to everyday life.

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical ...

Whereas previous histories of the idea of economic development have focused on 'First World' theorists, this book considers theorists in two 'backward' countries who made important contributions to the field.

This books studies market reforms in eight key Latin American countries, aiming to shed light on the question of why similar policies have resulted in a variety of outcomes, ranging from outright failures to clear successes.